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Sumaiya Khatun
Apr 30, 2022
In General Discussions
With the rising fuel prices, they unintentionally Special Database got their customers in trouble. In addition, because of their approach, the signal did not get through to the car manufacturer to switch to economical models. It continued to Special Database produce large cars, which the target audience could no longer afford. Woman in empty supermarket in Russia. Help your customers In times of scarcity, customers need extra help. Sales must delve into the problems of the customers and propose suitable solutions and alternatives. Digital solutions, more Special Database economical solutions, sustainable solutions or sometimes pragmatic solutions that help the customer towards the future. For example, a paper seller can help its Special Database industrial customer find substitute papers, help conserve paper, digitize, recycle or even temporarily supply paper from other suppliers. The seller can further ease the pain Special Database of its customers by taking orders, advising on delivery dates and informing them about prospects of future deliveries. Everything to keep the customer running and healthy. And is sales always done by a salesperson who drives the car to his customers? Certainly not. It is precisely in a period of uncertainty that it is possible to implement change, such as an inside sales model or accelerated e-commerce transformation. Sellers must advise, provide service and collect information The changed role of advertising For many Special Database companies it is tempting to significantly reduce the advertising budget in times of shortages. Something you can't sell needs no Special Database attention, is the thought. Kotler describes 4 alternatives for cutting the advertising budget: 1. Shift the advertising budget to products that are still abundantly available This is an Special Database obvious response, but risky. Often the products that are still available in abundance are at the end of their life cycle or have low margins. Advertising on these products certainly does not always result in an increase in sales. 2. Shift the advertising budget to products that have just been launched and Special Database are still at the beginning of their product lifecycle Products that still need intensive promotion to generate market awareness and interest.
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Sumaiya Khatun

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